* {
  margin: 0;
  padding: 0;
  box-sizing: border-box;
}

:root {
  --red: #ff2200;
  --cream: #f0f1e8;
  --black: #0a0a0a;
  --dark: #2c2323;
  --white: #ffffff;
  --safe-area: 20px;
  --line: rgba(240,241,232,0.18);
  --muted: rgba(240,241,232,0.68);
  --motion-curve-expresive: cubic-bezier(0.76, 0, 0.24, 1);
  --motion-curve-smooth: cubic-bezier(0.16, 1, 0.3, 1);
}

html {
  scroll-behavior: smooth;
}

body {
  background: var(--black);
  color: var(--cream);
  font-family: "DM Sans", sans-serif;
  font-size: 0.95rem;
  line-height: 1.4;
  overflow-x: hidden;
  -webkit-font-smoothing: antialiased;
}

::selection {
  background: var(--red);
  color: var(--cream);
}

img {
  display: block;
  max-width: 100%;
}

a {
  color: inherit;
  text-decoration: none;
}

button,
input,
select,
textarea {
  font: inherit;
}

h1,
h2,
h3,
p,
li,
span,
a,
button,
input,
select,
textarea {
  letter-spacing: -0.02em;
}

h1,
h2,
h3 {
  font-weight: 400;
}

.page-shell {
  background: var(--black);
}

/* ---------- Banner promocional superior ---------- */

/* Móvil (<= 900px): banner_sup_mobile.webp a ancho completo */
.top-banner {
  display: block;
  width: 100%;
  background: var(--black);
}

.top-banner img {
  width: 100%;
  height: auto;
}

.top-banner:focus-visible {
  outline: 2px solid var(--white);
  outline-offset: -2px;
}

/* Escritorio (>= 901px): banner_sup_dektop.webp centrado en una franja de 60px como máximo */
@media (min-width: 901px) {
  .top-banner {
    display: flex;
    align-items: center;
    justify-content: center;
    max-height: 60px;
    overflow: hidden;
  }

  .top-banner img {
    width: auto;
    max-width: 100%;
    height: auto;
    max-height: 60px;
  }
}

.container {
  width: min(1400px, calc(100% - 40px));
  margin: 0 auto;
}

.button {
  display: inline-flex;
  align-items: center;
  gap: 0.4em;
  padding: 0.85em 1.4em;
  border: 1px solid var(--red);
  border-radius: 8px;
  background: var(--red);
  color: var(--black);
  font-family: "DM Mono", monospace;
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  cursor: pointer;
  transition: gap 0.3s ease, color 0.3s ease, background 0.3s ease, border-color 0.3s ease;
}

/* Al pasar el ratón desaparece el fondo rojo y solo queda el borde rojo */
.button:hover {
  gap: 1em;
  background: transparent;
  color: var(--red);
}

/* Todos los botones comparten ya el mismo aspecto (rojo con texto negro), así que los
   modificadores .button-primary / .button-secondary / .button-light / .plan-cta ya no
   redefinen colores: solo se mantienen como clases semánticas en el HTML. */

.button.full {
  width: 100%;
  justify-content: space-between;
}

.icon {
  display: inline-flex;
  width: 1em;
  justify-content: center;
  font-size: 1.1em;
  font-weight: 700;
  line-height: 0;
}

.eyebrow {
  margin-bottom: 18px;
  color: var(--red);
  font-family: "DM Mono", monospace;
  font-size: 0.72rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.hero-premium {
  position: relative;
  min-height: 100vh;
  display: flex;
  align-items: center;
  padding: 0;
  overflow: hidden;
}

.hero-premium::after {
  content: "";
  position: absolute;
  inset: 0;
  pointer-events: none;
  opacity: 0.035;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 256 256' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='noise'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23noise)'/%3E%3C/svg%3E");
  background-size: 256px 256px;
}

.hero-brand {
  position: absolute;
  top: 22px;
  left: 20px;
  z-index: 3;
  display: flex;
  align-items: center;
  gap: 12px;
}

.hero-brand img {
  width: 42px;
  height: auto;
  max-height: 28px;
  object-fit: contain;
}

.hero-brand span {
  color: var(--cream);
  font-family: "DM Mono", monospace;
  font-size: 0.65rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.hero-brand b {
  color: var(--red);
  font-weight: 400;
}

.hero-grid {
  position: relative;
  z-index: 1;
  display: grid;
  grid-template-columns: 1fr 0.82fr;
  gap: 80px;
  align-items: start;
}

.hero-copy {
  max-width: 760px;
  padding-top: 72px;
  align-self: center;
}

.brand-lockup {
  margin-bottom: 30px;
  color: var(--cream);
  font-family: "DM Mono", monospace;
  font-size: clamp(4rem, 13vw, 12rem);
  font-weight: 700;
  letter-spacing: -0.14em;
  line-height: 0.7;
}

.brand-lockup span {
  display: inline-block;
  margin-left: 0.08em;
  color: var(--red);
  font-size: 0.28em;
  letter-spacing: 0;
  vertical-align: top;
}

.hero-copy h1 {
  max-width: 760px;
  color: var(--cream);
  font-size: clamp(5rem, 4.9vw, 4.9rem);
  font-weight: 300;
  line-height: 0.88;
  letter-spacing: -0.07em;
}

.lead {
  max-width: 600px;
  /* Sobremesa: el párrafo apoya justo debajo del titular */
  margin-top: 28px;
  color: var(--muted);
  font-size: clamp(1rem, 1.55vw, 1.2rem);
  line-height: 1.5;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 28px;
  margin-top: 38px;
}

.hero-image-wrap {
  position: relative;
  height: 100vh;
  margin-right: calc((100vw - 100%) / -2);
}

.hero-image {
  width: 100%;
  height: 100%;
  min-height: 0;
  object-fit: cover;
  object-position: 100% 50%;
  filter: saturate(0.7) contrast(1.08);
}

.hero-scroll {
  position: absolute;
  bottom: 24px;
  left: 50%;
  z-index: 2;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 9px;
  color: var(--cream);
  font-family: "DM Mono", monospace;
  font-size: 0.65rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  transform: translateX(-50%);
}

.hero-scroll-line {
  position: relative;
  display: block;
  width: 1px;
  height: 44px;
  overflow: hidden;
  background: rgba(240,241,232,0.42);
}

.hero-scroll-line::after {
  content: "";
  position: absolute;
  top: -100%;
  left: 0;
  width: 100%;
  height: 100%;
  background: var(--red);
  animation: heroScroll 1.6s ease-in-out infinite;
}

@media (min-width: 901px) {
  /* Hero ajustado al alto real del navegador: 100vh no siempre coincide con el área
     visible (barras del navegador, Safari), así que usamos dvh */
  .hero-premium {
    min-height: 100vh;
    min-height: 100dvh;
  }

  .hero-image-wrap {
    height: 100vh;
    height: 100dvh;
  }

  .hero-grid {
    align-items: end;
  }

  .hero-copy {
    padding-top: 0;
    padding-bottom: 72px;
  }

  /* Texto de los apartados: x3 el margen de página (20px -> 60px), solo desktop */
  .container {
    padding-right: 40px;
    padding-left: 40px;
  }

  /* Logo CULT + frase un 50% más grandes en escritorio */
  .hero-brand {
    left: 60px;
    gap: 18px;
  }

  .hero-brand img {
    width: 63px;
    max-height: 42px;
  }

  .hero-brand span {
    font-size: 0.975rem;
  }
}

@keyframes heroScroll {
  0% { top: -100%; }
  100% { top: 100%; }
}

@media (prefers-reduced-motion: reduce) {
  .hero-scroll-line::after {
    animation: none;
    top: 0;
  }
}

.image-caption {
  position: absolute;
  right: 16px;
  bottom: 16px;
  color: var(--cream);
  font-family: "DM Mono", monospace;
  font-size: 0.65rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.trust-strip,
.strategy-section,
.monthly-section,
.pricing,
.contact {
  padding: 110px 0;
}

.trust-strip {
  padding-top: 36px;
  padding-bottom: 36px;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.trust-strip h3 {
  width: max-content;
  max-width: none;
  margin: 0 auto;
  color: var(--cream);
  font-size: clamp(0.5rem, 1.45vw, 1.35rem);
  line-height: 1.05;
  letter-spacing: -0.06em;
  white-space: nowrap;
  text-align: center;
}

.logo-marquee {
  width: 100vw;
  margin: 54px calc(50% - 50vw) 0;
  overflow: hidden;
  color: rgba(240,241,232,0.55);
  filter: grayscale(1);
}

.logo-track {
  display: flex;
  width: max-content;
  animation: logoMarquee 28s linear infinite;
}

/* Distancia horizontal entre logos: el doble que antes (54px -> 108px).
   El padding-right debe coincidir con el gap para que el bucle sea continuo. */
.logo-row {
  display: flex;
  flex: 0 0 auto;
  align-items: center;
  gap: 108px;
  padding-right: 108px;
}

/* Tamaño de los logos en sobremesa: 70% del anterior */
.logo-row img {
  flex: 0 0 auto;
  display: block;
  width: auto;
  height: clamp(0.805rem, 1.47vw, 1.33rem);
  opacity: 0.55;
}

@keyframes logoMarquee {
  from {
    transform: translateX(0);
  }
  to {
    transform: translateX(-50%);
  }
}

@media (prefers-reduced-motion: reduce) {
  .logo-track {
    animation: none;
  }
}

.dark-section {
  background: var(--red);
  color: var(--cream);
}

.dark-section .eyebrow,
.dark-section p {
  color: var(--cream);
}

.editorial-section {
  min-height: 100vh;
  padding: 0;
  background: var(--cream);
  color: var(--black);
}

.editorial-grid {
  min-height: 100vh;
  display: grid;
  grid-template-columns: 0.9fr 1.1fr;
  gap: 80px;
  align-items: center;
}

.editorial-image {
  height: 100vh;
  margin-left: calc((100vw - 100%) / -2);
}

.editorial-image img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: none;
  mix-blend-mode: normal;
}

.editorial-copy h2,
.section-heading h2,
.cta-final h2 {
  max-width: 900px;
  color: inherit;
  font-size: clamp(1.9rem, 3.7vw, 3.7rem);
  line-height: 0.88;
  letter-spacing: -0.08em;
}

.editorial-copy > p:not(.eyebrow) {
  max-width: 580px;
  margin-top: 28px;
  font-size: 1.08rem;
  line-height: 1.5;
  color: rgba(10,10,10,0.68);
}

.problem-list {
  display: grid;
  gap: 12px;
  margin-top: 45px;
}

/* Puntos de la sección "negocio serio": tarjeta negra con texto en DM Mono crema */
.problem-list article {
  display: flex;
  align-items: center;
  gap: 14px;
  padding: 13px 16px;
  border: 0;
  border-radius: 0px;
  background: #eeeedd;
  color: var(--dark);
}

.problem-list article > span:last-child {
  font-family: "DM Mono", monospace;
  font-size: 0.95rem;
  font-weight: 300;
  line-height: 1.35;
  letter-spacing: -0.01em;
}

.feature-icon,
.line-icon {
  flex: 0 0 auto;
  color: currentColor;
  font-family: "DM Mono", monospace;
  font-size: 1.8rem;
  line-height: 1;
}

.section-heading {
  max-width: 900px;
  margin: 0 auto;
  text-align: center;
}

.section-heading > p:last-child {
  max-width: 600px;
  margin-top: 26px;
  margin-right: auto;
  margin-left: auto;
  color: var(--muted);
  font-size: 1.05rem;
}

.strategy-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 36px;
  margin-top: 70px;
}

.strategy-item {
  position: relative;
  min-height: 300px;
  padding-top: 0;
}

.item-number {
  position: absolute;
  top: 16px;
  left: 16px;
  z-index: 2;
  color: var(--cream);
  font-family: "DM Mono", monospace;
  font-size: 2.25rem;
  font-weight: 300;
  letter-spacing: -0.12em;
  text-transform: uppercase;
  line-height: 1;
  text-shadow: 0 2px 10px rgba(0,0,0,0.18);
}

.plan-index {
  color: var(--red);
  font-family: "DM Mono", monospace;
  font-size: 0.75rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.strategy-item .line-icon {
  display: block;
  margin: 52px 0 24px;
  color: var(--red);
  font-size: 2.8rem;
}

.method-icon {
  display: block;
  width: 100%;
  height: auto;
  margin: 0 0 24px;
}

.strategy-item h3 {
  margin-bottom: 14px;
  font-size: 1.45rem;
  font-weight: 700;
  line-height: 1;
}

/* ---------- Marquesina al final de la sección de estrategia ---------- */

.strategy-marquee {
  width: 100%;
  margin-top: 70px;
  padding: 26px 0;
  overflow: hidden;
  color: var(--red);
  font-family: "DM Mono", monospace;
  font-size: clamp(0.85rem, 1.25vw, 1.05rem);
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.strategy-marquee-track {
  display: flex;
  width: max-content;
  animation: strategyMarquee 24s linear infinite;
}

/* El gap y el padding-right deben coincidir para que el bucle sea continuo */
.strategy-marquee-row {
  display: flex;
  flex: 0 0 auto;
  align-items: center;
  gap: 56px;
  padding-right: 56px;
  white-space: nowrap;
}

.strategy-marquee-sep {
  color: rgba(255,34,0,0.55);
}

@keyframes strategyMarquee {
  from { transform: translateX(0); }
  to { transform: translateX(-50%); }
}

@media (prefers-reduced-motion: reduce) {
  .strategy-marquee-track {
    animation: none;
  }
}

@media (max-width: 640px) {
  .strategy-marquee {
    margin-top: 54px;
    padding: 20px 0;
    font-size: 0.8rem;
  }

  .strategy-marquee-row {
    gap: 34px;
    padding-right: 34px;
  }
}

.strategy-item h3 {
  margin-bottom: 6px;
  color: var(--red);
}

.strategy-item p {
  max-width: 340px;
  color: var(--muted);
}

/* ¿Qué hacemos por ti cada mes? Fondo rojo, texto blanco y reticulado de líneas finas */
.monthly-section {
  background: var(--red);
  color: var(--white);
}

.monthly-section .eyebrow {
  color: var(--white);
}

.monthly-heading > p:last-child {
  color: rgba(255,255,255,0.86);
}

.monthly-grid {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 1px;
  margin-top: 70px;
  border: 1px solid rgba(255,255,255,0.32);
  background: rgba(255,255,255,0.32);
}

.monthly-item {
  position: relative;
  overflow: hidden;
  display: flex;
  flex-direction: column;
  padding: 26px 24px 30px;
  background: var(--red);
}

/* Glitch al pasar el ratón (referencia tipo "wiggle"): el titular se deforma y sus
   sombras de color se disparan en magenta, cian y amarillo. La animación acaba en el
   estado inicial, así que al terminar el bloque vuelve a verse como siempre */
.monthly-item:hover {
  z-index: 2;
}

.monthly-item:hover h3 {
  animation: monthlyGlitchText 0.4s;
}

.monthly-item:hover .monthly-icon,
.monthly-item:hover p {
  animation: monthlyWiggle 0.4s;
}

@keyframes monthlyGlitchText {
  0% {
    transform: skewX(24deg);
    text-shadow: 1px 1px rgba(246,0,153,0.8), -1px -1px rgba(15,210,255,0.8), -1px 0 rgba(255,210,0,1);
  }
  10% {
    transform: skewX(-8deg);
    text-shadow: 4px 2px rgba(246,0,153,0.8), -5px -1px rgba(15,210,255,0.8), -1px -1px rgba(255,210,0,1);
  }
  20% {
    transform: skewX(55deg);
    text-shadow: 10px 5px rgba(246,0,153,0.8), -13px -2px rgba(15,210,255,0.8), -2px -2px rgba(255,210,0,1);
  }
  30% {
    transform: skewX(-90deg);
    text-shadow: 18px 8px rgba(246,0,153,0.8), -23px -3px rgba(15,210,255,0.8), -2px -3px rgba(255,210,0,1);
  }
  40% {
    transform: skewX(29deg);
    text-shadow: 30px 13px rgba(246,0,153,0.8), -38px -4px rgba(15,210,255,0.8), -2px -4px rgba(255,210,0,1);
  }
  50% {
    transform: skewX(-90deg);
    text-shadow: 22px 10px rgba(246,0,153,0.8), -28px -3px rgba(15,210,255,0.8), -2px -3px rgba(255,210,0,1);
  }
  60% {
    transform: skewX(3deg);
    text-shadow: 14px 7px rgba(246,0,153,0.8), -18px -2px rgba(15,210,255,0.8), -2px -2px rgba(255,210,0,1);
  }
  70% {
    transform: skewX(-2deg);
    text-shadow: 8px 4px rgba(246,0,153,0.8), -10px -1px rgba(15,210,255,0.8), -1px -1px rgba(255,210,0,1);
  }
  80% {
    transform: skewX(1deg);
    text-shadow: 4px 2px rgba(246,0,153,0.8), -5px -1px rgba(15,210,255,0.8), -1px -1px rgba(255,210,0,1);
  }
  90% {
    transform: skewX(10deg);
    text-shadow: 2px 1px rgba(246,0,153,0.8), -2px -1px rgba(15,210,255,0.8), -1px 0 rgba(255,210,0,1);
  }
  100% {
    transform: skewX(0deg);
    text-shadow: 0 0 rgba(246,0,153,0), 0 0 rgba(15,210,255,0), 0 0 rgba(255,210,0,0);
  }
}

@keyframes monthlyWiggle {
  0% { transform: skewX(24deg); }
  10% { transform: skewX(-8deg); }
  20% { transform: skewX(55deg); }
  30% { transform: skewX(-90deg); }
  40% { transform: skewX(29deg); }
  50% { transform: skewX(-90deg); }
  60% { transform: skewX(3deg); }
  70% { transform: skewX(-2deg); }
  80% { transform: skewX(1deg); }
  90% { transform: skewX(10deg); }
  100% { transform: skewX(0deg); }
}

.monthly-index {
  margin-bottom: 18px;
  color: rgba(255,255,255,0.7);
  font-family: "DM Mono", monospace;
  font-size: 0.75rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.monthly-icon {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 54px;
  height: 54px;
  margin-bottom: 22px;
  border: 1px solid var(--white);
  border-radius: 50%;
  background: var(--white);
  font-size: 1.45rem;
  line-height: 1;
}

.monthly-item h3 {
  margin-bottom: 10px;
  color: var(--white);
  font-size: 1.3rem;
  font-weight: 700;
  line-height: 1.05;
}

.monthly-item p {
  color: rgba(255,255,255,0.84);
  font-size: 0.98rem;
  line-height: 1.45;
}

/* Aparición escalonada al entrar en pantalla (la clase .is-reveal la añade el JS,
   así que sin JavaScript el bloque se ve siempre) */
.monthly-section.is-reveal .monthly-item:not(.is-visible) {
  opacity: 0;
}

.monthly-section.is-reveal .monthly-item.is-visible {
  animation: monthlyIn 0.75s var(--motion-curve-smooth) var(--monthly-delay, 0ms) both;
}

.monthly-section.is-reveal .monthly-item.is-visible .monthly-icon {
  animation: monthlyIconIn 0.7s var(--motion-curve-smooth) calc(var(--monthly-delay, 0ms) + 120ms) both;
}

.monthly-item:nth-child(1) { --monthly-delay: 0ms; }
.monthly-item:nth-child(2) { --monthly-delay: 80ms; }
.monthly-item:nth-child(3) { --monthly-delay: 160ms; }
.monthly-item:nth-child(4) { --monthly-delay: 240ms; }
.monthly-item:nth-child(5) { --monthly-delay: 320ms; }
.monthly-item:nth-child(6) { --monthly-delay: 400ms; }
.monthly-item:nth-child(7) { --monthly-delay: 480ms; }
.monthly-item:nth-child(8) { --monthly-delay: 560ms; }

@keyframes monthlyIn {
  from {
    opacity: 0;
    transform: translateY(24px);
  }
  to {
    opacity: 1;
    transform: none;
  }
}

@keyframes monthlyIconIn {
  from {
    transform: scale(0.72);
  }
  to {
    transform: scale(1);
  }
}

@media (max-width: 900px) {
  .monthly-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
    margin-top: 54px;
  }
}

@media (max-width: 640px) {
  .monthly-grid {
    grid-template-columns: 1fr;
  }

  .monthly-item {
    padding: 22px 20px 26px;
  }
}

@media (prefers-reduced-motion: reduce) {
  .monthly-section.is-reveal .monthly-item,
  .monthly-section.is-reveal .monthly-item .monthly-icon {
    opacity: 1;
    transform: none;
    animation: none;
    transition: none;
  }

  /* Sin movimiento: el bloque no se deforma ni cambia de color */
  .monthly-item:hover h3,
  .monthly-item:hover .monthly-icon,
  .monthly-item:hover p {
    animation: none;
  }
}

.pricing {
  background: var(--cream);
  color: var(--black);
}

.pricing .eyebrow,
.pricing .plan-index {
  color: var(--red);
}

.pricing .section-heading > p:last-child,
.plan-card > p:not(.plan-index):not(.plan-note),
.plan-card li {
  color: rgba(10,10,10,0.68);
}

.pricing-heading {
  margin-bottom: 62px;
}

.plans-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 18px;
  align-items: stretch;
}

@media (min-width: 901px) {
  .strategy-grid {
    width: 80vw;
    max-width: 80vw;
    margin-right: calc(50% - 40vw);
    margin-left: calc(50% - 40vw);
  }

  /* Los 3 planes de gestión centrados y repartidos en el ancho de la página */
  .plans-grid {
    width: 80vw;
    max-width: 80vw;
    margin-right: calc(50% - 40vw);
    margin-left: calc(50% - 40vw);
  }

  /* Texto de los 3 apartados del método centrado horizontalmente, también en escritorio */
  .strategy-item,
  .strategy-item p {
    text-align: center;
  }

  .strategy-item p {
    max-width: none;
    margin-right: auto;
    margin-left: auto;
  }
}

.plan-card {
  position: relative;
  display: flex;
  flex-direction: column;
  padding: 30px 24px 24px;
  border: 1px solid rgba(10,10,10,0.16);
  border-radius: 14px;
  align-self: stretch;
  transition: transform 0.45s var(--motion-curve-smooth), box-shadow 0.45s var(--motion-curve-smooth);
  will-change: transform;
}

.plans-grid .plan-card:hover {
  transform: translateY(-8px);
}

.plan-card h3 {
  margin-top: 30px;
  font-size: clamp(1.5rem, 2.15vw, 2.15rem);
  line-height: 0.9;
  letter-spacing: -0.08em;
}

.plan-price {
  display: flex;
  align-items: baseline;
  gap: 8px;
  margin: 24px 0;
}

.plan-price strong {
  font-family: "DM Mono", monospace;
  font-size: clamp(2.3rem, 3.7vw, 4rem);
  letter-spacing: -0.1em;
  line-height: 0.9;
}

.plan-price span {
  color: rgba(10,10,10,0.55);
  font-size: 0.8rem;
}

.plan-price > span:first-child {
  white-space: nowrap;
}

.plan-card > p:not(.plan-index):not(.plan-note) {
  min-height: 112px;
}

.plan-card ul {
  display: grid;
  gap: 12px;
  margin: 24px 0;
  padding: 24px 0;
  border-top: 1px solid rgba(10,10,10,0.16);
  border-bottom: 1px solid rgba(10,10,10,0.16);
  list-style: none;
}

.plan-card li {
  position: relative;
  padding-left: 20px;
  font-size: 0.88rem;
}

.plan-card li::before {
  content: "⌁";
  position: absolute;
  left: 0;
  color: var(--red);
  display: inline-block;
  transform: rotate(90deg);
  transform-origin: center;
}

.plan-card > .button {
  margin-top: auto;
}

.plan-note {
  margin: -8px 0 20px;
  color: rgba(10,10,10,0.55);
  font-size: 0.78rem;
  font-style: italic;
}

.featured-plan {
  background: var(--black);
  color: var(--cream);
  border: 0;
  box-shadow: 0 30px 70px rgba(10,10,10,0.2);
}

.featured-plan .plan-index,
.featured-plan .plan-price span,
.featured-plan li {
  color: rgba(240,241,232,0.7);
}

.featured-plan li {
  color: #ffffff;
}

.featured-plan .plan-index {
  color: var(--red);
}

.pricing .featured-plan > p.plan-description {
  color: #ffffff;
}

.featured-plan ul {
  border-color: rgba(240,241,232,0.2);
}

.featured-plan li::before {
  color: var(--red);
}

.featured-label {
  position: absolute;
  top: 0;
  right: 0;
  padding: 9px 12px;
  border-radius: 0 14px 0 0;
  background: var(--red);
  color: var(--cream);
  font-family: "DM Mono", monospace;
  font-size: 0.62rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

/* ---------- Punto de campañas a medida: va entre los planes y el formulario ---------- */

.pricing-extra {
  display: grid;
  gap: 16px;
  margin-top: 70px;
  padding: 30px 24px;
  border: 1px solid rgba(10,10,10,0.16);
  border-radius: 14px;
}

.pricing-extra h3 {
  max-width: 760px;
  font-size: clamp(1.5rem, 2.15vw, 2.15rem);
  line-height: 0.9;
  letter-spacing: -0.08em;
}

.pricing-extra p:not(.eyebrow) {
  max-width: 900px;
  color: rgba(10,10,10,0.68);
  font-size: 1.05rem;
  line-height: 1.5;
}

@media (min-width: 901px) {
  /* Misma anchura que la rejilla de planes: así queda alineado con las tarjetas */
  .pricing-extra {
    width: 80vw;
    max-width: 80vw;
    margin-right: calc(50% - 40vw);
    margin-left: calc(50% - 40vw);
  }
}

.cta-final {
  padding-top: 130px;
}

.contact-grid {
  display: grid;
  grid-template-columns: 1fr 0.75fr;
  gap: 80px;
  align-items: start;
}

.contact-copy > p:not(.eyebrow) {
  max-width: 580px;
  margin-top: 28px;
  color: var(--muted);
  font-size: 1.05rem;
}

.contact-meta {
  display: grid;
  gap: 8px;
  margin-top: 34px;
  /* Mismo tratamiento tipográfico que el titular de la sección (.contact-copy h2):
     DM Sans, su mismo tamaño (clamp 1.9rem-3.7rem) y su interletrado. Cada línea va
     en minúsculas y con overflow-wrap para que el email pueda partirse en pantallas
     estrechas sin desbordar */
  color: var(--cream);
  font-family: "DM Sans", sans-serif;
  font-size: clamp(1.9rem, 3.7vw, 3.7rem);
  line-height: 1;
  letter-spacing: -0.08em;
  overflow-wrap: anywhere;
}

.contact-meta a {
  transition: color 0.3s ease;
}

.contact-meta a:hover,
.contact-meta a:focus-visible {
  color: var(--red);
}

.contact-form {
  display: grid;
  gap: 22px;
}

.contact-form .form-trap {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  border: 0;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  clip-path: inset(50%);
  white-space: nowrap;
}

.form-status {
  min-height: 1.4em;
  color: var(--muted);
  font-size: 0.8rem;
}

.form-status.is-success {
  color: #16803c;
}

.form-status.is-error {
  color: var(--red);
}

.contact-form label {
  display: grid;
  gap: 8px;
  color: var(--muted);
  font-family: "DM Mono", monospace;
  font-size: 0.72rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.contact-form input,
.contact-form select {
  width: 100%;
  padding: 13px 0;
  border: 0;
  border-bottom: 1px solid rgba(240,241,232,0.3);
  border-radius: 0;
  outline: none;
  background: transparent;
  color: var(--cream);
  font-family: "DM Sans", sans-serif;
}

.contact-form select option {
  background: var(--black);
  color: var(--cream);
}

.contact-form input:focus,
.contact-form select:focus {
  border-color: var(--red);
}

.contact-form input::placeholder {
  color: rgba(240,241,232,0.42);
}

.contact-form .button {
  margin-top: 14px;
  justify-content: space-between;
}

/* ---------- Preguntas frecuentes (diseño editorial en crema) ---------- */

.faq-section .editorial-grid {
  align-items: start;
}

.faq-section .editorial-image {
  position: sticky;
  top: 0;
}

/* Leyenda de autoría sobre la foto de FAQ: cajas rojas con DM Mono en negro.
   Se ancla a la esquina inferior derecha porque en escritorio la foto sangra
   fuera del viewport por la izquierda (margin-left negativo de .editorial-image). */
.faq-credit {
  position: absolute;
  right: 28px;
  bottom: 28px;
  z-index: 2;
  display: flex;
  flex-direction: column;
  align-items: flex-end;
  gap: 6px;
}

.faq-credit-box {
  padding: 7px 12px;
  border-radius: 0px;
  background: var(--red);
  color: var(--black);
  font-family: "DM Mono", monospace;
  font-size: 0.72rem;
  line-height: 1.1;
  letter-spacing: 0.02em;
}

.faq-credit-link {
  margin-top: 2px;
  color: var(--cream);
  font-family: "DM Mono", monospace;
  font-size: 0.62rem;
  letter-spacing: 0.04em;
  text-shadow: 0 1px 3px rgba(0, 0, 0, 0.55);
  transition: color 0.3s ease;
}

.faq-credit-link:hover,
.faq-credit-link:focus-visible {
  color: var(--red);
}

.faq-section .editorial-copy {
  padding: 110px 0;
}

.faq-list {
  margin-top: 45px;
  border-top: 1px solid rgba(10,10,10,0.16);
}

.faq-item {
  border-bottom: 1px solid rgba(10,10,10,0.16);
}

.faq-item summary {
  display: flex;
  align-items: baseline;
  gap: 16px;
  padding: 22px 0;
  color: var(--black);
  font-size: 1.05rem;
  font-weight: 500;
  line-height: 1.3;
  cursor: pointer;
  list-style: none;
}

.faq-item summary::-webkit-details-marker {
  display: none;
}

.faq-index {
  flex: 0 0 30px;
  color: var(--red);
  font-family: "DM Mono", monospace;
  font-size: 0.72rem;
  letter-spacing: 0.08em;
}

.faq-question {
  transition: color 0.3s ease;
}

.faq-item summary:hover .faq-question,
.faq-item[open] .faq-question {
  color: var(--red);
}

.faq-item summary::after {
  content: "+";
  margin-left: auto;
  padding-left: 18px;
  color: var(--red);
  font-family: "DM Mono", monospace;
  font-size: 1.15rem;
  line-height: 1;
  transition: transform 0.35s var(--motion-curve-smooth);
}

.faq-item[open] summary::after {
  transform: rotate(45deg);
}

.faq-item summary:focus-visible {
  outline: 1px solid var(--red);
  outline-offset: 4px;
}

.faq-item p {
  max-width: 62ch;
  margin-left: 46px;
  padding-bottom: 24px;
  color: rgba(10,10,10,0.68);
  font-size: 0.95rem;
  line-height: 1.6;
}

.faq-item[open] p {
  animation: faqReveal 0.35s var(--motion-curve-smooth) both;
}

.faq-cta {
  margin-top: 40px;
}

@keyframes faqReveal {
  from {
    opacity: 0;
    transform: translateY(-4px);
  }
  to {
    opacity: 1;
    transform: translateY(0);
  }
}

@media (max-width: 900px) {
  .faq-section .editorial-image {
    /* En móvil la imagen deja de ser sticky, pero sigue anclando la leyenda */
    position: relative;
  }

  .faq-section .editorial-copy {
    padding: 0 0 78px;
  }
}

@media (max-width: 640px) {
  .faq-section .editorial-copy {
    padding: 0;
  }

  .faq-item summary {
    gap: 12px;
    font-size: 0.98rem;
  }

  .faq-index {
    flex-basis: 24px;
  }

  .faq-item p {
    margin-left: 36px;
  }
}

@media (prefers-reduced-motion: reduce) {
  .faq-item[open] p {
    animation: none;
  }

  .faq-item summary::after {
    transition: none;
  }
}

.site-footer {
  padding: 34px 0 50px;
  border-top: 1px solid var(--line);
  background: var(--black);
}

.footer-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
  color: rgba(240,241,232,0.55);
  font-family: "DM Mono", monospace;
  font-size: 0.72rem;
}

.logo {
  width: 100px;
  filter: grayscale(1) brightness(0) invert(1);
}

.small-logo {
  width: 72px;
}

.footer-inner a {
  color: var(--cream);
}

@media (max-width: 900px) {
  /* Marquesina de logos en móvil: gap al doble y logos un 50% más grandes */
  .logo-row {
    gap: 108px;
    padding-right: 108px;
  }

  .logo-row img {
    height: clamp(1.725rem, 3.15vw, 2.85rem);
  }

  .hero-grid,
  .editorial-grid,
  .contact-grid {
    grid-template-columns: 1fr;
    gap: 54px;
  }

  .hero-premium {
    min-height: auto;
    display: flex;
    flex-direction: column;
    align-items: stretch;
    padding: 0 0 40px;
  }

  /* Logo CULT + frase pisan la imagen del hero (80% del ancho de la página) */
  .hero-brand {
    position: absolute;
    top: 18px;
    left: 20px;
    z-index: 3;
    width: 80vw;
    max-width: 80%;
    flex-wrap: nowrap;
    align-items: center;
    gap: 10px;
    padding: 0;
  }

  /* Logo y frase más grandes, frase alineada verticalmente con el logo */
  .hero-brand img {
    width: 52px;
    max-height: none;
  }

  .hero-brand span {
    font-size: 0.76rem;
    letter-spacing: 0.08em;
    line-height: 1.15;
  }

  .hero-grid {
    order: 2;
    display: flex;
    flex-direction: column;
    gap: 0;
    max-width: none;
  }

  .hero-image-wrap {
    order: 1;
    width: 100vw;
    height: auto;
    margin: 0 calc(50% - 50vw);
  }

  .hero-image {
    width: 100%;
    height: auto;
    /* La foto del hero es un 20% más alta que antes: pasa de 0.7 veces su ancho
       (aspecto 10:7) a 0.84 veces su ancho (aspecto 25:21) */
    aspect-ratio: 25 / 21;
    min-height: 0;
    object-fit: cover;
    object-position: 50% 45%;
  }

  .hero-copy {
    order: 2;
    align-self: stretch;
    width: 100%;
    max-width: none;
    position: relative;
    z-index: 2;
    padding-top: 0;
  }

  /* Móvil: el párrafo apoya justo debajo de la imagen */
  .lead {
    margin-top: 18px;
  }

  /* El titular pisa la imagen y apoya su borde inferior justo en el borde inferior de
     la imagen, sea cual sea el número de líneas que ocupe a este ancho */
  .hero-copy h1 {
    position: absolute;
    right: 0;
    bottom: 100%;
    left: 0;
    text-shadow: 0 2px 26px rgba(10,10,10,0.55);
  }

  /* Degradado sobre la imagen para que el titular se lea con contraste */
  .hero-image-wrap::after {
    content: "";
    position: absolute;
    inset: 0;
    pointer-events: none;
    background: linear-gradient(180deg, rgba(10,10,10,0) 12%, rgba(10,10,10,0.28) 45%, rgba(10,10,10,0.66) 72%, rgba(10,10,10,0.88) 100%);
  }

  .hero-scroll {
    order: 3;
    position: static;
    left: auto;
    bottom: auto;
    transform: none;
    margin: 34px auto 0;
  }

  /* Móvil: sin línea divisoria entre el hero y la sección siguiente */
  .trust-strip {
    border-top: none;
  }

  .trust-strip h3 {
    width: 100vw;
    max-width: 100vw;
    margin-right: calc(50% - 50vw);
    margin-left: calc(50% - 50vw);
    padding: 0 16px;
    white-space: normal;
    font-size: clamp(1.1rem, 5.4vw, 1.8rem);
    line-height: 1.12;
  }

  /* Los 3 puntos del método: 70% del ancho del navegador, solo móvil */
  .strategy-grid {
    width: 70vw;
    max-width: 70vw;
    margin-right: calc(50% - 35vw);
    margin-left: calc(50% - 35vw);
  }

  /* Texto de los 3 apartados del método centrado horizontalmente, solo móvil */
  .strategy-item,
  .strategy-item p {
    text-align: center;
  }

  .strategy-item p {
    max-width: none;
    margin-right: auto;
    margin-left: auto;
  }

  .plans-grid {
    grid-template-columns: 1fr;
  }

  .featured-plan {
    transform: none;
  }
}

@media (max-width: 640px) {
  :root {
    --safe-area: 16px;
  }

  .container {
    width: min(100% - 32px, 1400px);
  }

  .hero-premium,
  .trust-strip,
  .strategy-section,
  .monthly-section,
  .pricing,
  .contact {
    padding: 76px 0;
  }

  .hero-premium {
    padding: 0 0 32px;
  }

  .hero-brand {
    top: 16px;
    left: 16px;
    gap: 9px;
    padding: 0;
  }

  .hero-brand img {
    width: 48px;
  }

  .hero-brand span {
    font-size: 0.5rem;
  }

  .brand-lockup {
    font-size: clamp(4rem, 22vw, 7rem);
  }

  .hero-copy h1 {
    font-size: clamp(3.8rem, 3.9vw, 3.9rem);
  }

  .editorial-section,
  .cta-final {
    padding: 78px 0;
  }

  .editorial-image img {
    height: 370px;
  }

  .editorial-section {
    min-height: auto;
    padding: 78px 0;
  }

  .editorial-grid {
    min-height: auto;
  }

  .editorial-image {
    height: 370px;
    margin-left: 0;
  }

  .strategy-grid {
    grid-template-columns: 1fr;
    gap: 0;
  }

  .strategy-item {
    min-height: auto;
    padding: 0;
  }

  /* Más distancia entre los 3 apartados del método, solo móvil */
  .strategy-grid {
    gap: 60px;
  }

  .strategy-item .line-icon {
    margin: 26px 0 18px;
  }

  .method-icon {
    width: 100%;
    height: auto;
    margin: 0 0 18px;
  }

  .logo-row {
    justify-content: flex-start;
  }

  .footer-inner {
    flex-direction: column;
    align-items: flex-start;
  }
}